Day to Day with Mariah is a lifestyle and community morning show on WHNT. I designed the core visual identity and main graphic package, establishing the brand standards and templates used for the show's ongoing execution.
Tools: After Effects, Photoshop, & Illustrator
The visual identity positions the show as a lighter, more upbeat alternative to traditional news.
I adapted the brand for different segments across a variety of segment formats as well as seasonal themes. The goal was to keep the visual identity flexible enough to fit changing topics and holidays while ensuring the show always felt unified.
The design is still used today and has become a reliable foundation for ongoing broadcast and digital content.
Visuals designed at WHNT News 19, including edited licensed assets. Some screenshots from broadcasts are included for context. All rights and ownership remain with the company. Shared for portfolio use only.
